The Benefits of Email Marketing for Businesses
August 1, 2009 by Stacy42
Email marketing is a very cost-effective way for a business to promote its products or services to a broad audience. If you can plan a good email campaign with a quality business email list then you can see great results from it.
An important advantage of business email marketing is that it allows you to reach a large audience using minimal effort. It is relatively inexpensive to launch a business to business email marketing campaign when compared to other marketing methods. Often, you will already have your own email list that you have compiled from your own client base. If you don’t have your own list, then there are reputable business email list brokers that can sell you a list of business email addresses. The quality of these lists can vary hugely, so be certain to find out where the list originated and how recently it has been refreshed.
The cost to send out emails is also very low compared to traditional mailshots. Usually, each email will cost less than a penny per email if sent in sufficient volumes. Therefore, the cost is very low to broadcast an email marketing campaign.
Email campaigns can also be easily tracked. Lots of very useful information can be tracked by the email marketer, such as open rates, click rates and bounce rates. This information can be used to refine your email campaigns. For example, you can alter the subject line of the email and track which version gets the highest open rates.
If you can afford it, then it is a very good idea to hire the services of a professional business email marketing company to design and send out your email campaigns. If you are aiming to optimise your response rates from your email campaign and increase your sales, then a specialist business to business (B2B) email marketing company should help you to increase your return on investment and generate better results.
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RT iPhone/iPad users: Say goodbye to unlimited data plans. AT&T announces new data pay packages.
fun fact: did you know yung berg got throw out a military camp he was performing at when he wiped his sweaty testicles with a towel n threw it in the crowd. He wasn’t even in the army and he went AWOL!!!
Business – 1 single business
Businesses – 2+ businesses
Business's – possessive of 1 business
Businesses' – possessive of 2+ businesses
Nice for Meebo, I'm curious about their business model as well Om.
I read that Amsterdam based eBuddy (www.ebuddy.com), claims to be profitable with 35M users. From what I can gather, they sell ads on their site. It's a common way to generate revenue.
Going back to the Meebo story… what's the bottom line here? Just Invest money… at the end of the day a business is a business, so HOW do they plan to make their bucks? Any thoughts on this?