Reciprocal Linking is Bad for Your Business Website Health
December 17, 2009 by Stacy42
As small business owners, we need to find traffic for our websites from wherever we can get it — assuming, of course, that the source is relevant traffic. Irrelevant traffic actually HURTS your website rank in the search engines so we don’t want that. For that reason, we are not fans of reciprocal linking schemes, link farms, etc.
Case in point. I recently met with a new client in Los Angeles who needed to market their small business website. They had previously enjoyed a Page Rank of 5 for their website. Over the past two years, it has dropped to a Page Rank of 3. This was due to a number of factors, but chief among those was the fact that they had been forced into a reciprocal linking arrangement with an unscrupulous vendor. It benefited the vendor tremendously, as they were able to show the search engines that their site was being ranked to from a PR5 website; it made the vendor’s site more “buoyant” (it made it rank higher) in the search engines. The moral of the story is, be very careful if someone offers to do you the “favor” of creating a link to your site, in exchange to linking from yours. It could be detrimental to your website’s Search Engine health.
Nevertheless, you should look for opportunities to receive links from relevant websites whenever possible. It might not seem fair to “take” a link without giving one back, but there are other ways you can help the linking website. If they have a satellite website, you could consider linking to that in the body of one of your posts — relevant topic / contextual link / deep link to the satellite site. Just be careful that the link partner understands that directly linking from the satellite site to their main site will not be nearly as good as if they link in a broad circle of 10 sites before returning to the main site. This is somewhat sophisticated SEO / linking strategy that we’re sharing, so it’s not for everyone to implement on their own. It also implies that you have up to 10 web properties that are all somewhat related that can be daisy chained together… Again, not for everyone. But definitely for businesses that want to insure being on Page 1 on Google. 
It requires a lot of time, attention and planning to implement a 10-site daisy chain strategy, and we encourage you to go into that with plenty of forethought. Take the time to not only analyze and eliminate any chance of reciprocal linking or neighbor linking possibilities in the chain, and also insure that whomever in your organization will be managing your website network understands this strategy. A small business SEO Policy is a very smart investment in resources. It takes relatively little time for a website to fall in page rank, and a significantly greater amount of time to gain rank — especially after it is lost.
The underlying issue of Page Rank has been said to be overrated, and it’s largely a symbol of the site’s overall bouyancy in the search engines… it’s not
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Everything worked out fine – no troubles at all.
These are the places we stayed:
I think we originally found the places through a google search which led us to this site:
Not sure if they take a cut or not but we have since just booked directly.
Good luck.
They sent about 0.5kg to the whole world. Very apreciated(sarcasm). Russia had same amount of samples from “Lunohod” program without sending people to the moon. Learn facts.
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Sweet!
what a shitfuck. He acts so damn smug with no respect to people who have businesses and their livelyhoods that depend on their bloody indexes. The way he nods, he acts as if he owns the world, and he doesn’t realise how impossible it is to get ranked just by starting a blog! what a joke. Never gives any real advice.
You might want to try netvue. Actually I have not used it, but according to the links below it may be useful for your purposes. However, please note that this information is old and it could be outdated.
Another thing you can try is to search using significant keywords, like dates, events or places, e.g., I could search for "olympics 1968" or "olympics Nagano," etc.
Hope this helps.
hi guys I am looking for someone to do some marketing for one area of my website. I want to promote a deep link within my site as well as the homepage link, so i think this would ideally suit some kind of article marketing, but doesnt have to be just that… (Budget: $250-750, Jobs: Article Submission, Internet Marketing)